Concept: Black can help you
The whole campaign main idea is BlackBerry can solve the user’s problem. All of the medias, I show the daily problems those audience can face and BlackBerry can help them with the functions those provided in this mobile phone.
I use the Mall directory mix with BlackBerry to relate the function of it that have GPS function can help you never get lost to match with the map in the floor of department store to show where are youand it can show the shop located and it can interact with the customer by the touching screen so the customers can try to use the Blackberry ‘s screen too.
Bill Board & Print ads